Job title Research & Insights Executive
Location/City Lagos
Appointment type Permanent
Job purpose and key deliverables The retail environment has never been more complex or competitive, but if you think like us you’ll be equally excited by the opportunities and excellent rewards of overcoming challenges and meeting your full potential.
The Strategy, Planning & Insights (SP&I) Department performs a key role in guiding company strategy through an expert understanding of the market and the competitive environment. As Marketing Insights Executive, you’ll be a central resource in the delivery of this responsibility.
Your specific role is to provide support to the SP&I team through the co-ordination and production of analyses and reports on the tobacco marketplace. You’ll also be assisting in the implementation of the overall information strategy for BAT, receiving support from selected agencies as well as members of the Strategy, Planning and Insights team.
Essential requirements Knowledge of data sources
Data analysis, interpretation and competitor analysis
Knowledge of marketing research information processes
Strong Microsoft Office skills
Desirable requirements
Understanding of the macro environment
Knowledge of the Company plan process
Brand and Trade Marketing experience
Understanding of research design
Knowledge of research methodologies
Ability to carry out statistical analysis
Understanding of the research and planning process
Ability to evaluate business scenarios
Systems design and usage
Knowledge of agency management
Project management skills
Working at BAT British American Tobacco (www.bat.com) is a market leading, global organisation with a long, established history and a bright and dynamic future. Thanks to our people we have continued to deliver growth and exceed expectations in an increasingly complex and challenging marketplace.
Our aim is to become the leading tobacco company in each of our markets by providing excellent products with confidence and the responsibility expected of global consumer brands.
If you have the talent and motivation to help us succeed you’ll find we are equally committed to helping you reach your full potential too.
Employing company British American Tobacco Nigeria (BATN)
Removal Date 01-Apr-2013
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