Location: Lagos based with some travels within/ outside Nigeria
Function: Marketing
Type of Job: Full Time - Exempt
Level: L6 (M3)
Reports To: Head of Consumer Planning & Research
Purpose/Context/Scope:
Context
Critical to success for Guinness Nigeria in F13 and beyond is the opportunity to study and apply breakthrough and strategic thinking to Brand Building through detailed Competitive & business analysis for future planning and effective Controls, Compliance & Ethics.
Purpose:
- Working closely with the Head of Consumer Planning & Research and the Marketing Director, this role is responsible for developing, analysing and generating insights from primary & secondary research
- The role holder will work closely with the Marketing team to ensure performance dashboard & scorecards are accurately maintained with Brand Activities and business targets. Qualifications and Experience Required
- University degree in Marketing /Business or other related discipline
- 1 - 2 years Brand, Trade marketing or Research analytics experience
- Good communications skills able to facilitate and lead discussions
- Strong analytical skills - able to integrate learning from multiple sources and generate insights and innovative strategies from external and internal data
- Demonstrates high marketing Judgement - understands the true consumer impact of our brand building “output” by using logical criteria with practical instinct to judge
- Ability to use performance measurement tools & sound financial management
- Inability to work in and influence a cross functional team
- Inability to work under own initiative / poor numerate skills
- Does not possess an insatiable appetite for learning & application
- Inability to learn fast, adaptation to a new, flexible role and manage relationships with varied stakeholders
Application Closing Date
5th April, 2013
How To Apply
Interested and qualified candidates should:
Click here to apply online
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